Christmas Advert Round-Up 2024

A British Christmas just isn’t complete these days without the annual Christmas advert debate! 

Which brand hit the festive nail on the head and which landed this year’s Brussel sprout?!

Here to help as always, we’ve rounded up all the 2024 Christmas adverts for you to peruse.  So grab that Christmas dinner popcorn or mug of hot chocolate and sit back and enjoy.

John Lewis Christmas Advert

The crown jewel of Christmas adverts!  John Lewis have been pulling on our heartstrings since 2007 with their annual Christmas advert surprise.

Always the most hyped of all the Christmas ads to hit our screens, it’s also typically the most divisive.

This Year: For 2024’s ‘The Gifting Hour’, we’re taken on a journey through time as a woman searches for a heartfelt gift for her sister. Travelling Narnia-esque through the wardrobe, accompanied by Richard Ashcroft’s Sonnet, we emerge in her family home and explore her memories – wonderful and bittersweet – until at last she gets the hint she needed for that ‘perfect gift’.

Does it strike a chord or did you find it hard to follow? Share your thoughts in the comments below.

Aldi Christmas Advert

The escapades of Kevin the Carrot have become a national institution!  What’s the Aldi Christmas Advert got in store for our orange friend this year?

This Year: This year, it’s Mission Impossible for Kevin the Carrot as he works alongside Katie to stop those dastardly Humbugs from stealing the Festive Spirit. Jim Broadbent returns as the reassuring familiar narrator and Aldi’s reputation for panto-worthy jokes continues – ‘It’s a booby trap!’. This is a feel-good advert with a heartwarming message of goodwill at its core.

Amazon Christmas Advert

Not one to be left out in the cold, Amazon joined the Christmas ad brigade and now give as good as the supermarkets!

This Year: Leaning into the sentimental vibes yet again, the ‘Midnight Opus’ enocurages us all to keep dreaming the impossible because a little festive magic (and Amazon shopping!) may just make them come true. Our cleaner hero gets his chance on the big stage, courtesy of an Amazon tux delivery and the love and care of his fellow workers. What the world needs now, is love sweet love.

Argos Christmas Advert

Often taking a different stance and cheerier tone, the Argos Christmas Advert is the 21st century update to the catalogue of our youth!

This Year: Connie the doll and Trevor the dinosaur return to our screens for the 2024 Argos Christmas Advert. And Trevor’s been dreaming of his rockstar moment in the spotlight. Will Connie and Argos make his dreams come true…?  Great Easter Egg with a T. Rex playing T. Rex…

ASDA Christmas Advert

Another of the big supermarkets that pulls out all the stops … it’s the ASDA Christmas Advert!

This Year: The gnome puns come thick and fast in ASDA’s 2024 Gnome of  Christmas advert. Tugging at the nostalgia heartstrings with the A-team (or should that be G-team) soundtrack, the ASDA Gnomies pull an all-nighter to get the store ready in time for Christmas. Gnome doubt about it; this is cheer-filled celebration.

Boots Christmas Advert

It’s not just supermarkets having the festive fun!  Boots have gone all in on the Christmas countdown advert too.

This Year: When an advert opens with Lady Danbury (aka the fabulous Adjoa Andoh) suited and booted (literally!) to the nines, you know you’re in for a treat.  We’re treated to a little fun from behind the scenes at Mrs Claus’ workshop. ‘You thought it was all him?’

Coca Cola Christmas Advert

Holidays are Coming!  Holiday are Coming!  And so’s that Coca Cola Christmas Advert!  

This Year:  Coca Cola are going full AI this year, with an advert created entirely by the latest video technology.  The procession of Coca Cola trucks of our dreams are brought ‘to life’ in an idyllic winter wonderland setting.

Disney Christmas Advert

As one of Santa’s chief stockists and a business of story-telling, it’s no wonder Disney love Christmas Adverts too!

This Year: This 4-minute Disney short is part Disney movie magic, part advert and reminder of the brand’s association with the Make-a-Wish foundation. The Boy & The Octopus shares the story of an unlikely friendship, complete with a nod to The Little Mermaid soundtrack. I’m not crying; you’re crying.

Greggs Christmas Advert

Joining the fray this year, Greggs have burst onto the Christmas advert scene in style this year and made their festive bake mark!

This Year: In a rather unlikely partnership, Greggs have teamed up with none other than TV cook Nigella Lawson for a tour through their festive menu. Nigella brings her usual suite of enthusiasm, innuendo and sultry description to the party. Time to ‘Bag Some Joy’…

LIDL Christmas Advert

Lidl on price but not on Christmas spirit!  Lidl’s Christmas adverts are another annual staple.

This Year: Spreading ‘A Lidl Magic’, one kind young girl’s actions result in the power of wishes for her family. As racoons, brussel sprouts, and giant gingerbread men cause festive mayhem, there’s also a warm reminder about Lidl’s annual Toy Bank drive to share as well.

Marks & Spencer Christmas Advert

This is not just a Christmas advert.  This is an M&S Christmas advert!  And in fact this is TWO M&S Christmas adverts!!

This Year: We’ve got a double helping of Dawn French in this year’s M&S Christmas Food Advert -as she appears in person alongside her fairy form. With plenty of fairy Christmas magic, Dawn’s home is decorated and the table laden with treats, ready for the neighbourhood Christmas party. ‘Welcome, near strangers. Please, invade my personal space.’ Beautifully acted of course. But what we all want to know is where can we get one of these fairies…

This Year: A snowglobe with magical powers, brings the disco to an otherwise sleepy Christmas in this year’s M&S Clothing & Home ad. It’s all sequins and sparkle as the party gets underway in this impressively choreographed presentation.

Morrisons Christmas Advert

Another of the big supermarket offerings, there’s plenty more reasons to shop at Morrisons this Christmas.

This Year: Clearly Morrisons received great feedback on their celebration of the true unsung heroes of Christmas  – the oven gloves – as they are front and centre of this year’s musical extravaganza. It’s a fiesta of feasting and singing as the oven gloves take to the stage with a showstopping performance.

Sainsbury’s Christmas Advert

Never one to miss out on the festive fun,  Sainsbury’s have been brightening our Christmas ad breaks for years now too.

This Year: Sainsbury’s have joined forces with Roald Dahl this year for their BIG Christmas with, of course, the BFG! Who else?! BFG helps Sophie gather the key elements of Christmas dinner before using his magic to create a gorgeous festive feast. Fans of the story (and movie) will be in their element.

Tesco Christmas Advert

The supermarket giant is known for its upbeat Christmas ad approach.  And with Tesco, every little helps!

This Year: Leaning into this year’s popular gingerbread theme, Tesco have gone a little more sentimental than usual as we follow a gent navigating his first Christmas without his grandmother. There’s plenty of festive fun to be had of course, but with a note of nostalgia and longing underlying the celebrations. Perhaps a more realistic view of the holidays?

Waitrose Christmas Advert

With far more temptation than should be allowed on TV, Waitrose Christmas Adverts bring on the drool each year!

This Year: The case of the missing pudding (I mean, chilled dessert). A fabulously original take on the Christmas advert from Waitrose for 2024, with a star-studded multi-part Christmas mystery to be solved. Matthew MacFadyen (Succession) is our Inspector Poirot of sorts, as we’re left on the edge of our seats at the end of part one. Loved the twist of the spectators’ opinions in part two. Can’t wait for the next instalment. This one has us all enthralled…

In The Mood For a Christmas Game…?

In the mood for more festive fun?  Check out more of our Christmas games & ideas at the links below:

• Christmas Movie Bingo
• Never Have I Ever Christmas Edition
• Easy Christmas Family Game Ideas
• Mince Pie Taste Test Party
• Christmas Songs Emoji Quiz

Which is your favourite Christmas advert this year?  Let us know in the comments below.  Have we missed any?